is no exaggeration to say that A Game of Thrones regardless your audience will before and after the cable network's most prestigious U.S. television . Despite having a catalog that sells itself (Sex and the City , Six Feet Under , The Sopranos, The Wire , True Blood), HBO has decided to turn over ever in its new production, the most ambitious in its history. 
these days witnessing the culmination of a campaign that takes months gestation, since a good day, more than a year, was announced to the small screen adaptation of the ambitious George RR Martin saga Song of Ice and Fire . From that moment, drip of information about the Game of Thrones series has been steady, both in traditional media, on everything from social networks. In recent weeks, the promotion process has accelerated to levels not seen in the HBO. Premiere Global media in London, mobile shop with merchandising of the series, special preview the first 15 minutes of the pilot ... payment chain is aware he has at hand a product capable of becoming a mass phenomenon.
Game thrones not only a turning point in the HBO promotional campaigns, but also a shift in its programming strategy. competition, led by Showtime and Starz, seems to have found time in the production of high quality an appetizing market not to be missed. And is that not only the prestige live television. The nor wished to remain behind is Canal +, which immediately announced its premiere in Spain on May 9, just three weeks after the HBO . To make matters worse, the day following its publication on the Internet, the English pay channel provided within 15 minutes advance subtitled in primetime. Never seen before.
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